JIM"S MEDIA BLOG FOR CONFETTI

Amplification
In this context, to add to the meaning of the
lyrics through a visual interpretation which
may be quite removed from them.
Animatic
An animated storyboard, often used in
advertising, as well as in music video, to give
a better idea of the planned project.
AOR
Adult-Oriented Rock, the dominant, white,
mid-America music form in the early 1980s.
AVID
A professional, industry-standard digital
editing system used by many filmmakers.
BARB
Broadcastersʼ Audience Research Board,
which researches UK audience data for TV,
producing reports for subscribers, with basic
statistics available on its website.
Brief
The original requirement from the client given
to the creative team, via the commissioning
editor.
Capture
The act of transferring footage from camera
to computer.
Chromakey
A feature allowing material to be shot against
a plain blue or green background which at
the edit stage can be replaced with a
pictorial background (eg to show a character
in an impossible environment). Also referred
to as blue-screen technology.
Client
Commissioning editor
The person employed by the record
company who offers contracts for music
videos.
Continuity editing
The dominant editing system in film and TV,
in which spatial and temporal continuity is
maintained for the comprehension of the
audience.
Cutaway
A shot of an object, person or detail, which
can be inserted at any time in a sequence
(usually to give extra narrative information to
the audience) without breaking the continuity
of a sequence.
Demographic
Particular socio-economic or geographical
features of the audience, eg working-class
males, aged 16 to 25, in the north of
England.
Director
The main creative interpreter and organiser
in charge of the production process.
Distribution
The means by which a media product
reaches its audience, including all
promotional and marketing activity.
DP
Director of photography, also known as
lighting cameraperson, in charge of camera
and lighting teams.
Exhibition
The point at which audiences view media
products.
Form
The structuring conventions of a media text,
such as generic, narrative or ideological
framework.
Genre
The categories into which media texts may
be divided according to similarities of form
and content.
Hybrid
A combination of different genres or styles.
Iconography
Specific visual features associated with an
artist or genre, such as a costume or style of
dress, particular jewellery or other objects
such as cars, guns, etc.
Ideology
Systems of ideas, values and beliefs we hold
as individuals or share as groups, which
inform the way we interpret and construct
representations of the world. In Media and
Film Studies, this concept is sometimes
referred to as Messages and Values.
Intertextuality
The process of creating meaning through
reference to other media texts.
Lip-synch
The process by which mimed performances
of songs are matched up to the original
soundtracks in editing.
Mise en scène
The combined effect of a series of visual
elements within the frame of a visual text,
such as costume, props, decor, figure
placement.
Montage editing
A style of editing in which the juxtaposition
of different elements creates impact and
meaning.
Niche marketing
Where a small specific audience is targeted,
not a mass one.
Ofcom
The Office of Communications, the UK
organisation now charged, under the 2003
Communications Act, with responsibility to
oversee issues of regulation in all electronic
Glossary

media. Its predecessors for TV were the
Independent Television Commission (ITC)
and the Broadcasting Standards Council
(BSC).
Offline edit
The basic edit to be viewed by the artist and
record company prior to any effects being
added.
Online edit
The final edit where effects are added and
the tape produced to broadcast standard.
Overages
Costs which were not in the original project
budget but which have been agreed by the
client while the video was in production.
Panarom
Early American video jukebox.
Pitch
Topresent ideas for a creative project to
producers in order to secure funding.
Post-modern
An aesthetic category, often applied to MTV,
which can mean a mixture of an
abandonment of linear ways of telling stories
and the eclectic ʻstealingʼ of ideas and
images from other sources.
Post-production
The stage where effects are added.